Hi, thanks for checking out EYBY.
We’re Yair and Eyal, two enthusiastic digital coal miners, with a passion for digital marketing, strategy, execution, data and analysis - in the music field.
We feel that musicians, generally speaking, lack knowhow and expertise in the digital world, a world that can expand their audience day by day. We feel it because we’ve been working with musicians for years. We aim to change that.
Using the vast experience we've both gathered in the music and startup fields, we want musicians to expand their knowledge in the digital fields, to help them grow and reach new listeners.
. We also want to assist SMB's in stretching boundaries and further investigating their uniqueness.
So what is it that we do? Well, we come with knowledge and experience and we’re here to teach and/or guide all the digital nomads out there.
One thing we’ve learned along the way is that musicians and craftsmen in the fields of art usually prefer to ignore the depths of the digital marketing world. We’ve realized that the lack of knowledge and sometimes even the lack of curiosity can be easily solved by... education. So we’ve built an array of frontal courses (soon to be digital too!), that covers all sorts of subjects, from planning and executing a Facebook ads campaign, to newsletter communication, influencers marketing, community management and much more.
The course is an introduction to the world of Facebook paid promotion for musicians and small businesses. We will dive to facebook structure, types of posts, how a campaign is structured - audiences, interests, audience research, pixels, building audiences from scratch or a little more, Measurement, metrics, KPIs. The entire course will lie between the strategic planning of a campaign from all aspects, to its actual implementation.
The course spreads over four sessions of 3-4 hours (12-16 hours in total) in Tel Aviv for small groups (12 people). Detailed course syllabus listed below.
Lecturers: Eyal Bason, Yair Yona
12-16 hours over 4 sessions
Small group of up to 15 people per course
Avraham Hostel (Levontin St 21, Tel Aviv)
In our 16 years of campaign management, we realized that our clients’ needs weren’t necessarily in campaign planning, but more in campaign overview management. Do you know a dentist who fills his or her own cavity? Neither do we. That’s where we fit in.
EYBY specializes in executing a planning-performing-analyze-planning cycle in online campaigns. Do you have a digital marketing team onboard? Super! We’re here to empower and guide them. Read the numbers, revisit your creative, understand the leaks in the pipeline. You can see us as a human plugin to accelerate processes and suggest the fine tunings that will save you money.
We love inspiring people. We love that ‘aha’ moment we see in their eyes when brilliant concepts are being presented to them. We are always happy to build custom-made lectures for specific events, panels, or festivals. Like thieves in the night, we like to be sneaked into events, create an ‘Aha’ moment and enjoy the backstage fruit basket. Contact us here to talk about your event.
Also, from time to time we love to conduct day-long workshops and meetups, for a more general survey of important concepts.
We are Yair Yona and Eyal Bason, two people who breathe digital and data and believe that in today's world, small businesses owners can and should know the digital playground.
Together we aim to teach beginners and improve the advanced in terms of their use in the worlds of sponsored advertising, social networks, community building, digital content creation and more, in order to empower and show that you can navigate confidently and professionally and produce far beyond what sometimes looks like the scary maze where only someone who knows how to make a computer from scratch can engage in it.
In a series of courses on various subjects at different levels, we invite you to poke our brains.
A mathematician, programmer, musician, artist manager (TATRAN), and founder of a digital marketing technology company (6degs), adapted to the needs of the music industry - especially artists, promoters and labels around the world. Among his clients are Sony Music, Universal Records, City Slang and hundreds of independent artists, festivals and more. The technology combines familiarity with industry and consumers, along with the use of advanced data technologies, BI and artificial intelligence.
Director of digital marketing strategies for small and medium businesses, founder, co-founder and director of three labels (Earsay of the Third Ear, Anova Music and OutNow Records, New York), a team membmer of a few music startups (HearMeOut , iAlbums, Tonara) - two of which were successful in a large fund raising round. Business and marketing consultant and musician.
Sign up to be notified of future course dates & more